JDC Insite - Marketing trends drive the market, but creating a pleasurable buying experience brings in the profits.
However you describe it, marketing is the secret to getting and keeping customers happily returning to open their wallets and grease the palms of retailers. Filling registers with their means of power and acknowledgment: that your product or store is the chosen one as the recipient of the "almighty dollar," or an identifiable credit card.
It is the human desire that has driven a Three Trillion Dollar Consumer Market in 2007, according to a study by Pam Danzinger of Unity Marketing. During the five years spanning 2002-2007, home decorative purchases rose only 9.4%, while gifts and collectibles almost doubled 17.6%.
Consumers are hungry for the unusual, and a highly gratifying shopping experience in a hassle-free environment. No travel and parking battles, no annoying long lines, no waning product inventory or lack of modern and trend selections. They want to enjoy their shopping time; even to the point of being entertained.
Over the past five years, brick and mortar gift shops shared only 7% of the market, experiencing a 21% decline in shops. It becomes evident more consumers are turning to the new "Gold Coast," the Internet, for a fun, colorful and stress-free spending spree for whatever their little hearts' desire.
Marketing is of equal value in the brick and mortar, and cyberspace venues. Marketing doesn't mean just advertising or sales promotions or marketing mail. The area of first impression on the Internet may be the only one a retailer gets before the click of the mouse wipes the site forever from a single consumer's mind or thousands.
The way a retail site is designed is "marketing" along with ease of use, lack of clutter, great copywriting to whet the appetite, an air of professionalism and a keen product presentation, can all make or break a potentially profitable enterprise.
For years Sears Roebuck became a company who took a long time to get on-board with market trends and outdated stores. Perhaps management banked on the prestigious history both of their stores and catalog sales. What happened was the gradual exit of consumers, complaining of lack of personnel and good customer servicing, outdated selections and antiquated and gloomy stores. Shoppers back then were crying out for change and taking their dollars elsewhere, while the writing-on-the-wall was evident, falling on deaf ears of Sears executives.
Now consider the opposite: Alsip Corp. in the state of Illinois. A highly competitive and successful small chain of garden centers with department store shopping. When one walks in . . . there are skylights of windows and a touch of warmth from the sun, directing shoppers to the inner sanctum of brightly lit displays, household, gift and collectible partitioned areas of intrigue along with other designated displays with wide aisles and roaming help, plus their distinctive doggy and pet village.
Alsip's strategy is not to remain stagnant, but to rotate throughout the year areas and product lines for freshness incorporating new trends, leaving the customer to linger and wonder: what great things do they have now?
They have packaged their stores to provide an intriguing pleasant shopping hunt . . . like a child in a candy store consumers keep on with their search for the right pieces in a relaxed atmosphere of comfort. Alsip has mastered repeat business through a different kind of marketing strategy - that works.
This same strategy is easily adapted to Internet retailing. It's all in the physical look, layout, and written words of on-line marketing that differentiates one site from another and creates the desire to buy. It's the creative ideas and the decisive execution of marketing that will attract and help sustain shoppers. Without that marketing. . .an untraveled site just doesn't exist!
Review Marketing Help:
Jay Abraham, Marketing Genius: His goal: "help you make money. To provide you with actionable strategies." Abraham has helped thousands to reach a high level of marketing success. Visit: www.abraham.com
Jay Abraham: "Getting Everything You Can Out of All You've Got: - 21 Ways You Can Out-Think, Out-Perform, and Out-Earn the Competition
I thoroughly enjoyed this read. With all that he offers, the greatest point is: YOU and YOU alone must make the decisive decision to put into action the content of his experience for success. Subscribe to Abraham's newsletter and read the first chapter for free. I believe you will find it more than interesting.
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The Internet Marketing Center: "Tips and strategies on Internet marketing and promoting a business online Created by the late marketing guru Corey Rudl - Visit: www.marketingtips.com
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Aurelius Tjin's Unstoppable Internet Marketig Newsletter: Visit: www.unstoppableinternetmarketing.com
For Marketing tips check: "110 Traffic Generation Tips to Market Your Website and, Aurelius' Top 33 Internet Marketing Tools and Resources."
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About the Author: CeCe Day Hill has writing experience spanning 18 years. To review detailed Author profile - creative article writing - services available visit: www.janedoechronicles.typepad.com
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